Successful Premiere of the Demo Trade Fairs at Their New Location in Karlsruhe

Some 7,500 registered specialized visitors encountered 600 consultants from the exhibiting companies. On 76,500 square metres of area, 202 exhibitors from 14 countries presented the full spectrum of the newest underground-construction machines and recycling facilities. Market leaders such as Doppstadt, JCB, Wacker Neuson and Zeppelin were enthusiastic about the new venue and evaluated their participation as successful.

“Strong satisfaction among exhibitors and visitors alike showed that we achieved our goal. It also encourages us to continue to evolve the trade fair for 2019, when it will again highlight the live demonstrations that make it unique” summarized Britta Wirtz, managing director of Karlsruher Messe- und Kongress GmbH.

A survey of the visitors showed that this specialized trade fair has a nationwide character and international magnetism. One quarter of the fair’s participants travelled more than 300 kilometres to attend the event. Nine percent of the visitors were from foreign countries.

47 of the 202 exhibitors took advantage of the opportunity to demonstrate their products at their own stands. One such exhibitor was Goudsmit, a Dutch company. “We brought our 27-tonne nonferrous-metals cutter to Karlsruhe. The campus here is ideally suited for demonstrating the separation of ferrous and nonferrous metals”, says Roland Metsemakers, Sales Manager Recycling Germany, Goudsmit Magnetic Systems BV.

Numerous federal associations brought their competence to the four action areas at the double trade fair. The VDMA, for example, was the godfather of the newly conceived action area for Wood & Biomass. Komptech GmbH from Austria participated here with its dual-shaft shredder and a new star screen with excess-length return. “I like trade fairs where things move and happen. That’s why it was so important – and so hugely successful – for us to participate in Wood & Biomass. The length, the moderation and the frequency of the demonstrations were outstanding”, says Ewald Konrad, Sales Director.

Also new: the special show of plastic recycling in Hall 2. Organized for the fair by the bvse, this show showed the diverse items that can be fabricated anew from plastic wastes. Visitors could stroll through a park-like landscape with a pond, a jetty and park benches; they were also welcome to try out playground equipment made from recycled plastics. Other useful objects made from recycled plastics were likewise on display: these included stands for construction-site fences, noise-protection barriers, load carriers and even entire channel shafts.

Alongside these newly conceived attractions, the Scrap & Metal action area was again a magnet for visitors this year. All typical phases in the work of a modern scrapyard, e.g. shredding, handling and recovery, were demonstrated on its 2,000 square metres of area.

The exemplary construction sites for road construction and channel building, which were initiated by the VDBUM, served as the venues for demonstrations by Ammann, the Swiss underground-construction specialist, which presented its asphalt roller and other equipment in practical deployment. This exhibitor was especially satisfied with the overall organization: “We felt that the team at the Karlsruhe Trade Fair is a well-rehearsed troop. They responded to every request and they made everything possible. Not everybody can accomplish that!” enthused Gudrun Oestern, Marketing and Sales, Ammann Verdichtung GmbH.

The exhibitors praised the number and quality of the visitors. “Our summary is very, very positive. We were pleasantly surprised that so many keenly interested visitors, especially decision makers, were already onsite early each morning. Shortly before the lunch break, my boys were really out of breath – that was terrific”, says Lars Holzhey, CEO of Schwab GmbH. Holzhey’s impression is confirmed by the data from the survey of visitors, 96.2% of whom were specialized visitors. The high percentage of decision makers deserves special emphasis: 80% of the visitors play significant roles in their companies’ investment decisions.

For Steffen Hanus, CEO of Wirtgen Augsburg, the synthesis of both branches of industry is a factor for success: “I like the trade fair’s concept very much. This unification of two trade fairs is perfect for us. And we’re very, very happy with the surroundings here in Karlsruhe. Everything is first rate.”

Dr. Friedhelm Rese is CEO of Geoplan GmbH, the former organizer and the present-day cooperating partner of the double trade fair. He summarizes: “The relocation to a new venue succeeded optimally. The hall spaces are ideal. They also provided the venue for the specialized forum and for the unprecedented special show of plastic recycling, which the bvse organized. All in all, I’m very happy about our excellent cooperation.” ... Read more


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