Visitors and exhibitors benefit from new concepts
Karlsruhe, 13 May 2017 - The 19th trade fair for rehabilitation, therapy, care and inclusion (REHAB) at the Karlsruhe Trade Fair Centre came to a successful close today: Around 450 exhibitors from 18 countries, primarily from the rest of Europe, exhibited their new rehabilitation, orthopaedic and medical technology products and innovations for nursing care and therapy on a total of 35,000 square meters. In addition to around 10% more space, REHAB 2017 also recorded an increase in the proportion of international exhibitors to around 14% (2015: 7%). “This year’s REHAB had the most space and was the most international exhibition in this trade fair’s history,” commented Britta Wirtz, Karlsruher Messe- und Kongress GmbH’s managing director. “Visitor numbers remained constant at around 18,000 professional and private visitors, and exhibitors have confirmed that they meet their target groups at REHAB - which include specialist dealers, therapists, decision-makers and specialists from the nursing care branch and funding agencies as well as people with disabilities and their carers.” A total of 95% of visitors were very satisfied to satisfied with their visit to the exhibition. Exhibitors praised the quality of visitors and visitor numbers at the stands as well as the valuable mix of specialist and private visitors.
“REHAB is must-attend event in the south of Germany for this industry. This is shown by the numerous commitments we have already received from exhibitors to participate again in the 2019 exhibition,” summarised project manager Annika Gehrmeyer. When opening the exhibition, both Verena Bentele, Federal Government Commissioner for Matters relating to Persons with Disabilities and REHAB’s patron as well as the actor Samuel Koch underscored this trade fair’s reach throughout the whole of Germany. The 20th REHAB will be held from 16-18 May 2019 at the Karlsruhe Trade Fair Centre.
Exhibitors convinced by visitor quality and mix of target groups
REHAB scored big points with the exhibitors thanks to its high proportion of specialist visitors (67%) and valuable contacts to end users. Sascha Schierbaum, head of marketing with Schuchmann GmbH & Co.KG, noted how important the mix of specialist and private visitors is for his participation at the exhibition. “Our focus is on specialist retailers, medical supply stores and also on end customers who want to find out more and who also already use our products. Many health insurance company employees also attended the fair and found out in detail about what they accept and reject.” Mela Ikanovic, head of marketing with ReWalk Robotics GmbH, also benefited from both visitor groups attending REHAB. “We are attending REHAB for the third time. This year we have a larger stand and we are completely satisfied. The mix of visitors is right in line with our target group. The entire bandwidth of our market is represented here. We will certainly be back again in two years.” The frequency of visitors was also a positive feature. Sarah Bauerfeld, marketing coordinator for Germany with Permobil GmbH, summed up, “We have been exhibiting at REHAB for several years. Our stand already had a lot of visitors as soon as the gates opened. The quantity has increased once again compared to the last event.”
REHAB is a must-attend date for exhibitors to reach visitors in the south of Germany and neighbouring countries. Harald Meyer, team leader for external sales (south) with Russka, confirmed, “I met a lot of people and business partners who I haven’t seen for a while and was very pleased to start talking to them again at REHAB. These were mostly contacts from the south of Germany. There were also some Swiss visitors. That was a positive factor, because there were some with whom we were not yet in contact and we were thus able to improve our business relationships in Switzerland.” ... Read more